Part 3: MAKING // Astrology Lane

Part 3: MAKING // Astrology Lane

Unfortunately, due to work and other uni commitments, Astrology Lane took a hit due to our inactivity. In the final week of BCM114 however, we have introduced new content on our Instagram, and kept up our presence on Spotify and Twitter.


  • We continued to develop our new aesthetic. We have found issues along the way with appropriate colour choices for our photo text but have continued to adapt.
  • We created a collaboration with Heidi and Annagh at Enventure. We made a holiday destination post for the zodiac signs based on locations the girls had written about.
  • We tested new concepts on our story. We had asked followers “what would you like to know about astrology?”. This gained little response. We created a new series on our story where we posted zodiac quizzes, which were a success.


As Spotify offers no insight tools it is hard to gauge the success of our zodiac playlists. I have received some comments from friends and family however who really enjoy their sign’s playlist.


We became more active on Twitter through the last module of our DA. We engaged with our followers, promoted our Instagram content and retweeted relevant zodiac content from other accounts.

Part 2: PROTOTYPING // Astrology Lane

Part 2: PROTOTYPING // Astrology Lane

Progress on our DA has definitely slowed since working on our Beta assignment, however we have made lots of great changes to Astrology Lane throughout the prototyping stage.


Instagram is where most of Astrology Lane’s content is based.

During the prototyping stage we have made the following changes:

  • new aesthetic. We moved on from our earthy tones and have decided on a more pleasing pastel palette.
  • new series. We have created a new series of posts using information from our blog, which we have decided to discontinue due to poor engagement.
  • engaging with followers. We have done this through creating discussion in the comments of our posts as well as asking questions on our story.
  • collaboration. We worked with Lucy at Into Our Garden and created Instagram posts for both of our accounts about plants and astrology.


Our Spotify playlists were posted during the prototyping stage. This was in an attempt to expand our DA as well as create astrology content on a non-traditional social media site. We have received positive feedback from followers and other BCM114 students and tutors about these playlists and hope to continue to develop these through the next phase of our DA.

The only issue with our playlists was that Spotify also released similar playlists just after ours were posted. This was a bit disheartening due to the attention they received.


We created a Twitter account for Astrology Lane around the time our Beta was due. We hoped to use this platform to connect with a new community of followers, as well as post content that was different from our Instagram, such as memes. This has remained fairly inactive since creation, so we hope to begin posting on there soon.


During the prototyping stage we realised that our WordPress blog was not attracting a lot of attention, despite posting content our followers had asked for. We have decided to discontinue the blog. To not waste the work we put into it, we have used the information we posted to create a new series on our Instagram.


  • We still currently have stickers and prints in the works and hope to release these in the near future. We have tried to work on ways to make these items affordable and accessible to everyone, and have been trying to follow the FIST ideology closely.
  • We have the opportunity to expand to other platforms such as Tumblr and Pinterest.
  • IGTV is something we are definitely interested in making content for.
  • We have plans to create more collaborations with other DAs such as Baking Bad and Enventure.
#BCM114 DA Pitch – Astrology Lane

#BCM114 DA Pitch – Astrology Lane

Astrology Lane is a platform in which people can explore astrology on a deeper level than just their daily horoscope in a magazine. We have discovered that there is currently a large interest and demand for astrology-based content in the particular demographic of 13-30 year-old women. Our (me, Rachel Hopkins and Sophie Morris) content, which is all original writing and graphics by us will be originally posted on Instagram, Spotify and WordPress.

Instagram – this is where people can access basic information on astrology in an “aesthetic way”. We will also post frequent interactive Instagram stories including polls and Q&As. All posts will be original content.

An example of a post you will find on the Instagram

Spotify – we will be creating a playlist for each of the 12 zodiac signs which feature songs by artists of the specific sign, as well as songs that fit the common characteristics of the signs. These will be linked to all accounts under the Astrology Lane “brand”.

WordPress – weekly blogposts will discuss astrology in further depth and create a beginners guide to astrology. This blog will also feature discussion on other topics linked to astrology like tarot cards, numerology and birth charts.

Astrology Lane also has the potential to expand to Twitter, Tumblr, Youtube and Facebook accounts, which we will explore as we come up to the Beta prototype. An Etsy store could also be opened as astrology prints created by Instagram pages such as @Sistersvillage are quite popular.