Part 3: MAKING // Astrology Lane

Part 3: MAKING // Astrology Lane

Unfortunately, due to work and other uni commitments, Astrology Lane took a hit due to our inactivity. In the final week of BCM114 however, we have introduced new content on our Instagram, and kept up our presence on Spotify and Twitter.

Instagram:

  • We continued to develop our new aesthetic. We have found issues along the way with appropriate colour choices for our photo text but have continued to adapt.
  • We created a collaboration with Heidi and Annagh at Enventure. We made a holiday destination post for the zodiac signs based on locations the girls had written about.
  • We tested new concepts on our story. We had asked followers “what would you like to know about astrology?”. This gained little response. We created a new series on our story where we posted zodiac quizzes, which were a success.

Spotify:

As Spotify offers no insight tools it is hard to gauge the success of our zodiac playlists. I have received some comments from friends and family however who really enjoy their sign’s playlist.

Twitter:

We became more active on Twitter through the last module of our DA. We engaged with our followers, promoted our Instagram content and retweeted relevant zodiac content from other accounts.

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