BCM241 Pitch

16th Sep 2020 by abbbeydoyle ♥ 0 Leave a Comment

In my previous blog posts I have narrowed my field site, planned my approach and discussed my background research and ethics. This comes together to form my topic, which is Australian indie music, specifically where and how people discover music within the genre.

Digital Artefact:

My digital artefact will feature content posted to TikTok, with supporting content on Spotify. I will be making TikToks that feature Australian indie bands and artists and my music recommendations. I’ve found lots of new indie music on Tiktok recently but it is predominantly American and British. This means there is already a demand for music content on the app, and an opportunity to introduce more Australian artists. I will then accompany my TikToks with Spotify playlists including the featured artists and additional music.

I chose these two platforms as I believe they are two of the most accessible platforms right now to discover new music, and have both been ways I’ve recently found lots of new music. I also think creating content through these platforms will help me immerse myself even deeper into the community and inspire me to find unconventional ways of discovering new music to feature in my content.

Questions:

There are a few particular questions I’m looking to answer through my auto-ethnographic study. These include:

Where and how do listeners of Australian indie music discover new music within the genre?

What are the most unique ways people have discovered some of their favourite bands and artists?

What kind of stories come with discovering different artists? Are there similarities between fans of the same artists?

Does the way you discover an artist impact on the engagement you have with them? (eg. are you more likely to become a big fan of a band by listening to them on Spotify or in a live setting first?)

Research and Ethics

4th Sep 2020 by abbbeydoyle ♥ 0 Leave a Comment

Vera Blue at the Metro Theatre, September 2017. pic by me.

Background Research

As stated in my previous blog post, I’ve struggled to find academic sources on “discovering new music”, however I’m sure something may come up with further searching.

I found multiple articles, such as this one from Vulture. It lists “the best ways” to discover new music according to popular artists such as A$AP Ferg. This does help create a basis for my research, however, with my focus on Australian indie music, there is a lack of articles that actually focus on the genre.

I have realised by the lack of academic sources that currently exist on this topic, a lot of the research that I base my digital artefact and research report on will be quantitative and qualitative research that I actually find myself.

I believe my starting point for research will be simply posing the question “how/where did you first discover *insert band/artist here*?” in the various Facebook groups I’m in for my favourite artists. I will then consider following this up with further related questions.

Reflecting on my own experiences and the ways in which I have discovered various Australian indie bands and artists has also been a starting point for my research. Below is a list of all the ways I’ve found music that I could remember from the top of my head:

Ethical Issues

The expected ethical practices will be put in place throughout my research, digital artefact and research report.

As my research will revolve around music, I will need to ensure I do not commit any copyright breaches. I will also need to be cautious of any biases I hold about anything to do with my niche, and make sure this is not projected in my research or report.

I will also make sure to conduct any interviews or qualitative research with the highest care for the other person/people involved and ensure any privacy or ethical concerns they have are addressed appropriately.

My research will definitely be more qualitative research-based. As Donna Mertens stated, “the ethical principles that guide qualitative researchers are complex because their work involves interactions with community members in ways that are more involved than they are with quantitative researchers” (Mertens, 2014). As this is the case, I will need to be extra careful to ensure all my research is ethical.

Something I also need to take into consideration in my ethical research is a point that Rachel Winter and Anna Lavis bring up on online ethnography: “the necessity of paying attention to listening is drawn to the fore by considering the dynamics of social media” (Winter, Lavis, 2020). The majority of my research, if not all of it, will be conducted online and through social media. Therefore, I need to ensure that I consider the dynamics of communication through online platforms, and that I am listening and communicating to the same standard I would if the interactions were face-to-face.

References

Mertens, D. 2014. Ethical Use of Qualitative Data and Findings, The Sage Handbook of Qualitative Data Analysis (Edited by Use Flick), Sage: Los Angeles, 510 – 523

Winter, R & Lavis, A 2020,’ Looking, But Not Listening? Theorizing the Practice and Ethics of Online Ethnography,’ Journal of Empirical Research on Human Research Ethics, Vol. 15

Planning My Approach

4th Sep 2020 by abbbeydoyle ♥ 0 Leave a Comment

The Australian indie music scene is something that I have been involved in since I started high school and found that there was more music out there than what was in the top charts on iTunes. Getting wifi in my house after years of a plug-in internet dongle and my first mobile phone also helped my new music discoveries. Reflecting on the ways in which I’ve found music, specifically of the Australian indie persuasion, over the past few years has inspired me to discover how others have found the same music.

Stella Donnelly at Sydney Laneway Festival, Feb 2020. pic by me.

Problematisation

As I stated in my last blogpost, I have problematised my media niche by focusing on the ways (WHERE?/HOW?) in which listeners of Australian indie discover new music within the genre.

Through my own personal experiences, I have found that the locality of the genre has allowed me to discover new music in many ways, both physically and digitally. This means that for each band and artist within the genre, there are many ways in which they could be discovered by an individual.

Some of these discoveries may also involve special stories or memories that are linked to a specific song or band. This is something that has really interested me and is something I want to uncover through my research.

A personal example is one of my first physical experiences of Australian indie music. I was offered a free ticket to the all ages day of the ‘Yours & Owls Festival‘ in 2015. I rocked up as a barely 15-year-old girl for my first festival and was introduced to bands such as ‘Gang of Youths‘, ‘The Rubens‘, ‘Skegss‘, ‘The Delta Riggs‘ and ‘The Smith Street Band‘. All of these bands have since become big players in the Australian indie music scene, and I still listen to some of them to this day.

Research Plan

The methodologies of observation and auto ethnography will be key to my research on my niche.

Observation is a procedure for generating understanding about the way of life of others (Dawson, 2002). This is done through the researcher immersing themselves into the community they are studying (Dawson, 2002). As a major consumer of all things Australian indie, I am already heavily involved in the community in a number of ways, so this will come somewhat naturally to me.

This fits in with auto ethnography. According to Leon Anderson, “analytic auto-ethnography requires being fully immersed as a participant self-observer in the field of research” (Anderson, 2006). As Chris also further highlighted in the Week 3 lecture, “it is not enough simply to look in, you have to participate and do, to experiment, tangle with, look at the experience from different perspectives and speak to others that are similarly engaged.”

By engaging more in the Facebook fan discussion groups I’m a member of, speaking with other Aus indie fans and reflecting on my own practises of discovering music, I’ll be doing just that.

To keep track of all my research, I’ll be combining any notes, screenshots and quotes into a desktop folder on my computer. I’ll also keep any handwritten notes together in a notebook dedicated to my work in this subject.

Research Schedule

References

Anderson, L. 2006. Analytic Autoethnography, Journal of Contemporary Ethnography, Vol. 35, No. 4, pp. 373-393.

Dawson Catherine (2002) How to Carry Out Participant Observation, in Practical Research Methods A User-Friendly Guide to Mastering Research Techniques and Projects, HowTo Books: Oxford.